ARTICLES

Islamic Soft Power: Malaysia Well-Positioned to Consolidate its Global Leadership on Halal Branding and Governance

Syaza Shukri

Malaysia has successfully transformed halal governance from religious compliance into a strategic tool of soft power. Through the Department of Islamic Development Malaysia (JAKIM) and the Halal Industry Development Corporation (HDC), halal became both a moral brand and an economic driver across food, finance, tourism, cosmetics, and logistics.