Gwendolyn Yap is a Research Officer with the Regional Social & Cultural Studies Programme at ISEAS – Yusof Ishak Institute. Her research interests include popular culture, media, literature, transnational studies and gender.
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Gwendolyn Yap
Articles by Gwendolyn Yap (1)
The “T-Wave” Descending on China: Rising but Insufficient to Pull Tourists to Thailand?
Gwendolyn Yap
Like Korea’s famous “K-Wave”, Thailand’s media stars and products have gained an Asian audience where Chinese fans dominate. Unlike the Korean trend, however, Thailand’s new “T-Wave” has not gained enough momentum to significantly increase Chinese tourist numbers.