Yearry Panji Setianto is currently part of the Journalism Department of Universitas Multimedia Nusantara, where he explores the interplay between media, technology, and contemporary politics/culture in Southeast Asia.
CONTRIBUTORS
Yearry Panji Setianto
Articles by Yearry Panji Setianto (1)
How TikTok’s Visual Politics Shaped Indonesia’s 2024 Election
Nuurrianti Jalli|Ika Ningtyas|Yearry Panji Setianto
Through TikTok, Prabowo Subianto successfully rebranded himself from being a controversial figure to being a relatable leader. TikTok’s emphasis on short-form entertaining content simplifies complex political issues into meme-worthy visuals. While this encourages engagement from younger audiences, it risks trivialising critical political discussions and reducing voters’ decision-making into emotional reactions.