Posting for Profit: Social Media Influencers in Philippine Politics

Maria Elize H. Mendoza

Filipinos are avid users of social media, and these platforms hold the potential to help build an informed electorate, or to sow divisiveness in service of political interests. Social media influencers have capitalized on opportunities to burnish the Marcos brand, but post-election conflicts within their networks run contrary to the President’s main campaign message: his call for “unity”.