Nuurrianti Jalli|Ika Ningtyas|Yearry Panji Setianto
Through TikTok, Prabowo Subianto successfully rebranded himself from being a controversial figure to being a relatable leader. TikTok’s emphasis on short-form entertaining content simplifies complex political issues into meme-worthy visuals. While this encourages engagement from younger audiences, it risks trivialising critical political discussions and reducing voters’ decision-making into emotional reactions.
