Wang Zheng
The Chinese social media app RedNote has expanded its presence in Southeast Asia, making the region its second-largest market outside mainland China. RedNote, which only has a single global version for both domestic and foreign users, is subject to greater content regulation from the Chinese government than platforms like TikTok and WeChat. Ultimately, RedNote’s ability to grow its regional influence depends on its ability to address regional concerns over whether the app will be exploited by Beijing to propagate its political narratives and influence Southeast Asian netizens.
