Eating Chinese Soft Power
Isabelle Chua
Isabelle Chua analyses the rapid expansion of Chinese food brands, highlighting how this trend has become an informal yet influential form of Chinese soft power in Southeast Asia.

Isabelle Chua
Isabelle Chua analyses the rapid expansion of Chinese food brands, highlighting how this trend has become an informal yet influential form of Chinese soft power in Southeast Asia.
Jayant Menon|Priyanka Kishore|Alex Capri|Julia Tijaja|Runchana Pongsaparn|Nick Marro
On 2 April 2025, the Trump 2.0 administration announced sweeping reciprocal tariffs aimed at eliminating the US trade deficit with individual countries – in a move hailed by US President Donald Trump as “Liberation Day”. Southeast Asian countries have not been spared, with Cambodia, Laos, Vietnam, and Myanmar among the hardest hit. Some countries, including China, have responded with retaliatory measures, raising the risk of further escalation from the US. While a temporary 90-day pause on reciprocal tariffs offers a brief respite, this period is set to expire in early July.
Elizabeth Buensuceso
ASEANFocus+ is pleased to feature H.E. Elizabeth P. Buensuceso, the Philippines’ Eminent Person to the High-Level Task Force (HLTF) on the Post-2025 ASEAN Community Vision (ACV). As the ACV 2045 was adopted at the 46th ASEAN Summit in Kuala Lumpur, Ambassador Buensuceso offers insights into its development, sharing the formulation process and how the ACV 2045 will help ASEAN navigate an increasingly complex and rapidly evolving geopolitical environment.
Joanne Lin|Melinda Martinus|Kristina Fong Siew Leng
Joanne Lin, Melinda Martinus and Kristina Fong analyse how Malaysia’s ASEAN chairmanship and Vision 2045 reflect ASEAN’s strategic recalibration amid rising geopolitical uncertainty.
Sufian Jusoh|Joanne Lin
Sufian Jusoh and Joanne Lin assess Malaysia’s bold initiative to host the inaugural ASEAN-GCC-China Summit, exploring its strategic rationale, economic potential, and the implications for ASEAN’s centrality in a shifting global order.
Indira Zahra Aridati
Indira Zahra Aridati argues that although AI offers positive benefits for Southeast Asia’s climate battle, the region should not look at its usage through rose-tinted glasses. Without careful consideration, such systems may inadvertently undermine and be counterintuitive to the very climate goals that they aim to achieve.
Melinda Martinus
Melinda Martinus argues that while individual ASEAN member states are ramping up efforts to reverse brain drain, the region can explore a more coordinated approach to tackle this growing challenge.
Lee Jang-keun
ASEANFocus+ is privileged to interview His Excellency Lee Jang-keun, the Republic of Korea’s (ROK) Ambassador to ASEAN, as ASEAN-ROK relations enter a new phase. Last year, the partnership was elevated to a Comprehensive Strategic Partnership (CSP) as both sides celebrated the 35th anniversary of their dialogue relations. This is a testament to the depth and significance of ASEAN-Korea relations amid shifting geostrategic dynamics. As we look ahead, how can ASEAN and the ROK work together to navigate uncertainties, strengthen regional cooperation, and unlock new opportunities? Ambassador Lee shares his insights on these critical questions and the ROK’s vision for deepening its partnership with ASEAN.
Elina Noor
Amid great power tensions, Elina Noor suggests measures that ASEAN can take to proactively shape its technological future, highlighting the importance of a people-centred approach.
Sarang Shidore
Sarang Shidore suggests that deeper intra-ASEAN coordination could help the region cope amidst uncertainties surrounding US foreign policy under Trump 2.0.