ARTICLES

The Narrative Battle for Malay Muslim Support: PAS’ Exclusivist Dominance vs Madani’s Administrative Tactics

Amrita Malhi

After the Parti Islam SeMalaysia (PAS) “Green Wave” of 2022-23, a wide range of Malaysian political actors believed that Anwar Ibrahim’s Madani federal government would not act to counter its narratives. Instead, Anwar’s forces have signalled that they would only check PAS using “administrative” tactics, and only in selected battles and arenas. As a result, PAS holds the narrative advantage. It is free to experiment and is ramping up its use of new and existing cultural assets to burnish its messages.