Articles

Greenwashing: A Market Distortion Needing Serious Attention in Southeast Asia

Michael Schaper|Ryan Wong

Greenwashing is more than just a quirky marketing practice; it has the potential to seriously distort the effective expression of consumer and social concerns about environmental issues. This Long Read argues that consumers and investors can drive change through their purchasing and spending power. But this requires honest and accurate information to be made freely available so that properly informed decisions can be made.